Email Marketing Specialist: Consultant Role
Timeline: ASAP, Six-Month Contract with Option to Extend
As an email marketing specialist, you will oversee all aspects of email marketing campaigns, including working closely with stakeholders and agencies to develop, execute and maintain daily/weekly monitoring of email marketing campaigns; drive efficient and effective campaign execution; incorporate digital marketing and automation best practices, and devise A/B testing strategies and optimizations.
Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. This includes building templates, landing pages, lead forms and CTAs.
Support strategic plans via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
Use customer data such as web-behavior to drive the message and content personalization.
Test and learn by: executing A/B tests, managing testing calendar, recording results, and advising on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
Work in partnership with designers, copywriters and Global agency to optimize email creative and template structure based on best practices.
Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue
Minimum 3-5 years of hands-on email marketing automation experience with Marketo
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
Strong email copy background
Functional knowledge of audience segmentation
Strong analytical skills and ability to translate analysis into actionable recommendations to help achieve revenue goals and improve customer experience
Knowledge of SEO/SEM
Ability to work in a matrix and fast-paced environment
Candidates should contact email resumes to: