Tuesday, May 3, 2022

Email Marketing Specialist: Consultant Role - 6+ month Contract

 Email Marketing Specialist: Consultant Role

Timeline: ASAP, Six-Month Contract with Option to Extend

Job Description

As an email marketing specialist, you will oversee all aspects of email marketing campaigns, including working closely with stakeholders and agencies to develop, execute and maintain daily/weekly monitoring of email marketing campaigns; drive efficient and effective campaign execution; incorporate digital marketing and automation best practices, and devise A/B testing strategies and optimizations.


  • Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. This includes building templates, landing pages, lead forms and CTAs.

  • Support strategic plans via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.

  • Use customer data such as web-behavior to drive the message and content personalization.

  • Test and learn by: executing A/B tests, managing testing calendar, recording results, and advising on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.

  • Work in partnership with designers, copywriters and Global agency to optimize email creative and template structure based on best practices.

  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.

  • Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue


  • Minimum 3-5 years of hands-on email marketing automation experience with Marketo 

  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).

  • Strong email copy background

  • Functional knowledge of audience segmentation

  • Proficiency in Google Analytics, HTML, CSS, and/or JavaScript – specifically building emails and landing pages that are responsive. Ability to code in HTML

  • Strong analytical skills and ability to translate analysis into actionable recommendations to help achieve revenue goals and improve customer experience

  • Knowledge of SEO/SEM

  • Ability to work in a matrix and fast-paced environment


  • Email Marketing

  • Campaign Marketing

  • Communication Skills

  • Marketing Automation

  • Marketo

  • Strategic

  • Web Analytics

  • Testing

  • Template Creation

  • Content Creation

Candidates should contact email resumes to:

Tina Tuccillo


Monday, March 21, 2022

Senior PM - 100% REMOTE or Hybrid- Location is New York

This can be a Project Manager or Program Manager and also 100% remote or hybrid; preference would be to the candidate. Location is New York.


The company is a 24B advertising firm, whom I’ve known for many years and the person it reports to is fantastic. The project would be upgrading from AX to Dynamics. I can give full details to those interested.

Thank you as always for being so supportive.


With great enthusiasm,



Janelle Razzino

Razzino Associates, Inc.

220 Kinderkamack Road

Suite E-1

Westwood, New Jersey 07675

Celebrating 30 years in Executive Search


O -201-722-3111

F - 201-722-3113

M- 201-925-6086


Wednesday, March 16, 2022

NJ Software Sales Company - 5 Different Positions

I have a client located in HQ NJ who is currently adding to their sales organization in a BIG way. Software sales would be a must in your background. The company  connects the construction world with commercial projects, products, people and firms. Currently 200M in revenue and is in hyper growth mode.


Current openings are as follows:

1)    Manager Account Management

2)    Account Managers

3)    Sales  Development Representatives

4)    Business Development Managers

5)    Inside Sales


Salary + OTE and descriptions will be forwarded if you have interest or know someone who is. I’ve watched this company grow over several years and know the company very well.


Email or call me at your convenience.

Have a fabulous IRISH day,





Janelle Razzino

Razzino Associates, Inc.

220 Kinderkamack Road

Suite E-1

Westwood, New Jersey 07675

Celebrating 30 years in Executive Search


O -201-722-3111

F - 201-722-3113

M- 201-925-6086